Sports Apparel

In a category that’s worth an estimated $300m, for decades the top brands – Nike, Adidas, Puma and Under Armour – have adopted aggressive strategies to maintain their competitive edge, ranging from pricing, technology development, cultural collaborations to landing deals with the best performing sports teams, men and women and competitions around the globe. Our team has worked with two of the market leaders – Asics and Under Armour.

From 2017-2020 we worked with the UK and European Under Armour team generating press coverage and content across the portfolio of products, sponsorships and sports marketing ambassadors such as Anthony Joshua, Trent Alexander-Arnold and Steph Curry.