By Tom Gladstone
How the ripple effects of INEOS ending its partnership with New Zealand rugby are being felt across their sponsorship portfolio and the wider industry.
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By Tom Gladstone
For brands making their first steps in sponsorship, understanding the theory of sponsorship strategy and selection is essential. But the practical realities are often overlooked. There are some common trip hazards that can be avoided when identifying the ‘right’ sponsorship.
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By Team TSB
Not sure about you, but at TSB we are desperately looking for ways to fill the huge hole left in our lives after the 2024 Paris Olympic Games closed on Sunday. What are we going to do during breakfast now we’re not shouting at the TV about rhythmic gymnastics, speed climbing or synchronized diving? (Kayak Cross was a particular office favourite).
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By Pete Oller
This year, Cannes Lions added a humour category, allowing agencies to submit comedic work. This isn’t surprising. Recent research from Oracle suggests that 90% of consumers say they’re more likely to remember a funny ad and 72% would select a humorous brand over the competition.
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By Pete Oller
Pete Oller, our new Lead Strategist, writes about the future advancements of sports technology that were showcased at CES 2024.
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By Megan Kapadia
Women’s football is not only making strides on the pitch, but across cultures as well. I dissect the pivotal moments of the year that have shaped the transformative relationship between women’s football and the fashion culture. From groundbreaking collaborations, to emotionally charged campaigns, take a look at how women’s football is asserting its influence in the fashion world.
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By Sam Ruffe
The ECB briefed us with planning and delivering a strategic comms campaign to generate awareness and consideration to attend England Women’s games in 2023 which included the first Women’s Ashes to host games at tier one venues.
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By Tom Gladstone
The automotive category is ripe for disruption and an injection of distinctiveness. In the age of the great EV reset and the decline of brand loyalty creative sponsorship can supercharge brands. Especially, sports fans who are more eco conscious than the global population are
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By Benedict Kiros
Corteiz has staken the streetwear world by storm and seem to be an omnipotent force in the culture right now. In this blogpost I explore how the brand has achieved this and what others can learn from it’s rise.
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By Moses Ssendegeya
With the help of Creative Access, I came across The Space Between and the LAUNCHPAD internship, specifically designed to help diverse, passionate people break into the sports industry. Straight away, I knew this was the best internship I could ask for – so, I was over the moon when my application was successful, and I was offered the 12-week internship!
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By Lisa Parfitt
Some might say that travelling 11,400 miles from London to Auckland for a ‘long weekend’ of rugby is just plain crazy, and they might be right. But something in my bones was telling me that something special was afoot, and I love it when I’m right.
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The Space Between is launching an internship for diverse people who want to break into the sports marketing industry. Our first internship role is now available for September - November 2023. Please share applications by 17th July 2023.
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By Martin Shittu
We first met Martin in a networking session on the Diversity in Digital programme run by Livewire Sport. He made such an enormous impression we almost instantly offered him the chance to join The Space Between as our first intern.
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By Lisa Parfitt
Yesterday (20.10.21) Emma Raducanu announced a partnership with Dior, the second since winning the US Open following Tiffany & Co. in September. Here’s a marketeer's view on the rise of Emma Raducanu.
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By Alys Cowx
Starting a job in a pandemic and working remotely (and not meeting some of the team in person until three months in) seemed an incredibly bizarre thing for my colleagues and clients, but to me was simply normal.
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The Space Between is hiring a Senior Account Executive with a focus on PR & Social media communications.
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By Adam Raincock
To have a winner you must have a loser, and the spoils went to Italy – simple. Big tournaments, however, are far richer than a single game or behaviour of a small group of fans – they are cultural moments that play out across media, politics and society, creating a multitude of winners and losers.
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By Emma Albon
Not a day goes by where a sports star’s reputation isn’t scrutinised in the media, for both good and bad reasons. Recently however, an increasing number of athletes are in the limelight for the former, using their own personal channels and status to promote the causes that mean the most to them.
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