By Tom Gladstone
How the ripple effects of INEOS ending its partnership with New Zealand rugby are being felt across their sponsorship portfolio and the wider industry.
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By Tom Gladstone
For brands making their first steps in sponsorship, understanding the theory of sponsorship strategy and selection is essential. But the practical realities are often overlooked. There are some common trip hazards that can be avoided when identifying the ‘right’ sponsorship.
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By Team TSB
Not sure about you, but at TSB we are desperately looking for ways to fill the huge hole left in our lives after the 2024 Paris Olympic Games closed on Sunday. What are we going to do during breakfast now we’re not shouting at the TV about rhythmic gymnastics, speed climbing or synchronized diving? (Kayak Cross was a particular office favourite).
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By Pete Oller
This year, Cannes Lions added a humour category, allowing agencies to submit comedic work. This isn’t surprising. Recent research from Oracle suggests that 90% of consumers say they’re more likely to remember a funny ad and 72% would select a humorous brand over the competition.
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