By Tom Gladstone
How the ripple effects of INEOS ending its partnership with New Zealand rugby are being felt across their sponsorship portfolio and the wider industry.
Read MoreBy Tom Gladstone
How the ripple effects of INEOS ending its partnership with New Zealand rugby are being felt across their sponsorship portfolio and the wider industry.
Read MoreBy Tom Gladstone
For brands making their first steps in sponsorship, understanding the theory of sponsorship strategy and selection is essential. But the practical realities are often overlooked. There are some common trip hazards that can be avoided when identifying the ‘right’ sponsorship.
Read More