FIRST STEPS IN SPONSORSHIP: WHERE BRANDS TRIP UP

By Tom Gladstone

For brands making their first steps in sponsorship, understanding the theory of sponsorship strategy and selection is essential. But the practical realities are often overlooked. There are some common trip hazards that can be avoided when identifying the ‘right’ sponsorship.

Tom GladstoneMarch 19, 2025sports, sports marketing agency, marketing, olympics, paris2024, Sponsorship, strategyComment

THIS YEARS OLYMPIC MOMENTS THAT'LL IMPACT THE SPORTS MARKETING INDUSTRY

By Team TSB

Not sure about you, but at TSB we are desperately looking for ways to fill the huge hole left in our lives after the 2024 Paris Olympic Games closed on Sunday. What are we going to do during breakfast now we’re not shouting at the TV about rhythmic gymnastics, speed climbing or synchronized diving? (Kayak Cross was a particular office favourite).

Sam RuffeAugust 20, 2024sports, sports marketing agency, marketing, olympics, paris2024, iconic momentsComment