Sports Governing body

For many, sport is a form of enjoyment, entertainment, exercise, and something which is at the heart of community, friendship and family. But not everyone sees it this way. The demands on people’s time and attention means sport is competing with literally hundreds of other activities. Just like brands, sports are starting to pivot, increasingly looking for new ways to engage and appeal to new diverse audiences, in new channels with new products.

We have worked with sport governing bodies including Formula 1, The Premier League, The Football Association and The ECB. In 2019-2020 we worked with the England & Wales Cricket Board to launch The Hundred - a new competition which is a fusion of sport and entertainment to throw the doors of cricket open to new audiences. We helped develop the audience strategy, communications, advertising strategy and creative.