Finance

Sponsorship and the finance sector go hand in glove which is reflected in our experience. We currently work for Principality Building Society and have worked with NatWest, Santander and Standard Life Investments to name just a few. For decades, through good times and less good times, financial institutions have used sponsorship to connect to their customers, from reputation-building, showcasing community values to engagement with private banking customers and internal colleagues. With the rise of Fintech and frictionless banking, sponsorship continues to be a successful part of the toolkit to engage with a new generation who value experiences over material things.

2004 – 2018 we worked with RBS Group and NatWest managing a global portfolio of sponsorships. After 2008 we re-shaped the sponsorship portfolio to focus on the home nations and sponsorship activation of the NatWest 6 Nations to re-stablish the bank in local communities supporting grassroots sport.