Automotive

‘Shoe, car, clothing line, soft drink’. The automotive category was one of the ‘big four’ in Jerry Maguire and has been a mainstay of sponsorships and endorsements for decades, as brands have sought differentiation in a highly cluttered and commoditised market. Signature sponsorship rights – including vehicle showcase, model-specific content and exclusive customer experiences – are often underpinned by a rightsholder fleet requirement, and the need to leverage the association at both a brand and local dealership level. The category is rapidly evolving with electrification and sustainability creating new angles for sponsorship selection and activation.

For the last 5 years we have managed Mitsubishi’s UK sponsorships, undertaking a strategic audit to reshape their portfolio, and activated their England Rugby and Scottish Rugby partnerships. We also worked with BMW on their sponsorship of England Rugby and London 2012, as well as lead the creative strategy for Hyundai’s sponsorship of Chelsea FC.