Under Armour X Antonio Rudiger

Under Armour | Antonio Rudiger Athlete Announcement | Our job was to help Under Armour announce Antonio Rudiger as their latest signature athlete, highlight his alignment with the brands unique identity of hard work, toughness and grit to create a powerful vehicle for UA's 'Shirt behind the Shirt' campaign.

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Olena Mikhalina
Pick A Pride, Back A Side

FA and WSL | Women’s Football Weekend | The Women’s Football Weekend is a key date in the football calendar, a weekend where all the focus is on the women’s game. Our brief was to reach audiences that support the Lionesses but not yet the WSL, through an integrated campaign leading up to the weekend.

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Olena Mikhalina
CATAPULT ONE, GOTHIA CUP

Catapult One | Gothia Cup | As sponsors of the 2022 Gothia Cup, the biggest youth football tournament in the world, our brief was to develop and implement a creative experiential activation that leveraged the product’s functionality in an engaging and relevant way to drive sales.

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Olena Mikhalina
CLUBHOUSE CHAMPIONS

Principality | Clubhouse Champions | The Guinness Six Nations is a big opportunity to celebrate the WRU partnership and ‘Embrace the rugby community’ by engaging rugby fans and participants; from those who are inside the Stadium, to those cheering on in front of the TVs; to playing the game in grassroots clubs.

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Olena Mikhalina
THE HUNDRED

ECB | The Hundred | Our job was to generate more women’s cricket conversation to drive advocacy for the new competition within the women’s sport narrative and in non-cricket media to broaden the appeal for women’s cricket, with a particular focus on driving ticket sales for the historic opening women’s match at The Oval.

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Olena Mikhalina
RUGBY WORLD CUP 2021

World Rugby | Rugby World Cup 2021 |To develop and execute an earned media campaign to raise awareness of the women’s Rugby World Cup tournament and sell tickets with non-sports fans in lifestyle media in New Zealand and globally.

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Olena Mikhalina
Calcutta Cup, 6 Nations 2021

Vitality | Calcutta Cup, 6 Nations 2021 | Embed Vitality into the conversation of the 2021 Guinness 6 Nations and the English rugby fan audience, whilst utilising Scottish Rugby sponsorship rights and access to brand ambassadors, in less than three weeks. Integrate a message of mental strength to promote Vitality’s health & wellbeing products and services.

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Olena Mikhalina
HomeSupport for Team GB

Purplebricks | #Home Support for Team GB | In a year where the Tokyo Olympics has already been delayed 12 months and Team GB is travelling hundreds of miles to compete in empty stadiums with no family to support them, Purplebricks asked us to develop a campaign in local communities across the UK together to help them show their Home Support for Team GB and increase trust and perception of the online estate agent.

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Olena Mikhalina
Women’s Sport

Vitality | Women’s Sport | Re-affirm Vitality’s support of women’s sport, drive awareness of this support, and celebrate and encourage female participation.

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Olena Mikhalina
Re-Cycling

Small Beer Brew Co | Re-Cycling | Provide PR and influencer support to low-ABV brewery Small Beer Brew Co. to launch a limited edition 100% recycled cycling jersey, with 100% of profits going to MIND mental health charity

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Olena Mikhalina
Every Seat Has a Story

The Principality Stadium | Every Seat Has A Story | Embrace the rugby community and activate sponsorship of The Principality Stadium and the Welsh Rugby Team with an empty stadium and the rugby community in their homes.

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Olena Mikhalina
Motor-vating Community Rugby

Mitsubishi Motors | Motor-vating Community Rugby | Utilise Mitsubishi Motors’ partnership with England Rugby and Scottish Rugby during the Guinness Six Nations 2021 to give back to the grassroots rugby community and create relevant engagement activities that offer retargeting opportunities, drive fans to the Mitsubishi website and capture data.

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Olena Mikhalina
Lead The Team

Mitsubishi Motors | Lead The Team | Reimagine Mitsubishi’s sponsorship right of ‘Lead The Team’ during the Covid Lockdown where no fans could physically lead the team into Twickenham and BT Murrayfield.

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Olena Mikhalina
Sponsorship Strategy

Principality Building Society | Sponsorship Strategy | Review and reappraise Principality Building Society’s use of their WRU partnership to drive stronger business, brand and member value.

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Olena Mikhalina