England Netball Take to The Court

The Brief

Activate the Vitality Legends Series with no fans in the stadium and celebrate the return of live netball to highlight Vitality’s vision of placing the benefits of a healthy lifestyle at the centre of the healthcare industry..

Campaign Execution

We celebrated the everyday men and women who have inspired and supported the Vitality Roses on their journey to where they are now. We asked each of the players to select the person who has been their biggest supporter (without giving the game away) and we printed each player’s dress with that name. Thus, whilst their loved ones couldn’t be there physically, they stood with them on court that day. In turn, we rallied the netball family behind the team on social media to tell us who their inspirations were as well.

Results 

Enormous positive social sentiment and engagement from the netball family and Vitality Roses themselves. Integration of the campaign,its messaging and Vitality’s healthcare mission within the Sky Sports television broadcast and social media channels.