HomeSupport for Team GB

The Brief

Given the delay of the Tokyo Olympics due to the Pandemic, Team GB has to travel hundreds of miles to compete in empty stadiums with no family to support them. 

So Purplebricks asked us to develop a campaign with local communities across the UK to help them show their Home Support for Team GB and increase the visibility of the online estate agents’ fresh, tech-led approach to buying and selling property that offers customers control, transparency and lower fees.

Campaign Execution

In 10 locations around the country, we partnered with local artists to create artwork murals that represent the communities support for Team GB. Partnering with Youth Sport Trust, and our Local Property Experts, we are working within these communities, to inspire the artwork.

We launched the murals around the country with local athletes that represented Team GB and we are now encouraging families and local communities to get involved with online activities to create and display their own artistic displays of Home Support.

Results 

The campaign received 1,652 pieces of coverage, with readership totalling over 128M+